The right kind of in-store advertising can make all the difference to a business’ bottom line. However, it is important to understand the various elements that go into a successful retail display in order to maximize its impact. A well-designed product display stand can transform a potential customer into a paying one.
When it comes to merchandising, there is no doubt that the display stand has played a vital role in the success of many retailers. In fact, according to research conducted by the Retail Marketing Association (RMA), displays and signage are the most effective form of merchandising. This is especially true for in-store merchandising, where a well-designed display stand can boost sales and brand awareness by up to 29%.
Moreover, when it comes to in-store promotions, the display stand is a powerful tool that can help businesses to make the most out of their limited space and budget. The key to successful merchandising is ensuring that the display stand’s design and location are aligned with the target market’s buying motivations. This can be done by researching and analyzing the demographics of the target market and using that information to create a custom display stand that is designed to meet those needs.
A display stand can be made from a variety of materials, including corrugated fiberboard, fluted polypropylene, and acrylic. They can also be full-color printed and are shipped as flat-packs, making them easy to set up and manipulate.
The most important aspect of a display stand is its ability to grab customers’ attention and draw their focus in on the products and messaging being displayed. For this to happen, it is critical that the display stand features high-quality images and graphics. This is because today’s customers are used to seeing a certain quality of content and will not be impressed with poorly-edited or low-resolution images.
In addition to being attractive, a display stand should also be sturdy enough to withstand the occasional nudge from customers or transportation displacements. Ideally, the display stand should also feature removable graphics that are easy to swap and replace as needed. This way, the display stand can be used for longer periods of time without becoming stale and drab.
Aside from boosting sales, a good display stand can be an excellent way to increase foot traffic in a store or mall. This is because people who are interested in a particular product will be drawn to it, and this may lead them to visit the store again in the future. Therefore, if you are looking for an easy and cost-effective way to draw more customers to your retail shop, consider investing in a customized display stand.
